![]() ![]() The personal fragrances line includes the floral liqueur-like Jasmin Des Anges, featuring jasmine flowers from Grasse. This collection offers a tiny window to Grasse and the Château de La Colle Noire, where Christian Dior grew perfume flowers. The idea was for one to be able to create a slice of the laid-back South of France lifestyle in the comfort of one’s own home. It spans personal and home scents, including soaps, candles, and scarves. What’s different about it though is that it addresses one’s lifestyle, and not just beauty. ![]() So, not surprisingly, the new line has flowers at its heart. “More than 50 of his haute couture dresses bear the name of flowers too.” He was often heard saying, ‘Flowers are Dior and Dior is about flowers’, and that explains why the DNA and heart of all our fragrances are flowers – both an an emblem and as an ingredient,” says Nevine Thiermann, training manager at Parfums Christian Dior. “Monsieur Christian Dior’s biggest inspiration was flowers. We had the opportunity to go on a ‘tasting’ session, as they call it at the maison, to understand this world of Dior Parfums through their latest launch, the La Collection Privée. The idea finds its roots in how founder Christian Dior looked at perfumes – a world ruled by flowers (in particular rose), where he stayed true to his roots in Grasse, South of France, and recreated ‘the pure pleasure of perfume’. There’s a popular saying in the offices of Maison Christian Dior that best captures the ethos of the fragrances the brand creates: A drop of perfume and you’re dressed in Dior.
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